What’s New in the World of Fashion?
In this issue of the BoF Magazine, we talk about what’s new in the world of fashion, from Victoria’s Secret’s rebranding to the departure of Bottega Veneta’s creative director. In addition, we discuss Ralph Lauren’s collaboration with Morehouse and Spelman, a new line of children’s clothing. Read on to find out more. We’ll cover everything you need to know in the world of fashion.
Fashion shows
When it comes to the world of fashion, New York, Paris, Milan, and London have their fair share of high-profile events and shows. However, one of the most important news and shows of the season is the Mercedes-Benz Fashion Week that opens Sept. 7. This global fashion extravaganza will showcase the best in spring/summer 2002 collections. While the venue at Bryant Park is nearly booked up, it has drawn the attention of established American designers, including Lang and Prada.
The fashion world is an international business, and coverage of the shows in London, Paris, and Milan has reflected this. Traditionally, most fashion news was focused on European fashion shows. In addition to fashion magazines and news, European fashion events and shows were also the focal point of the media. While Americans were known as fashion stylists, fashion designers, and fashion marketers, Europeans were known as creators. This new perspective is reflected in the television coverage of fashion.
Victoria’s Secret rebranding
After decades of selling lingerie, Victoria’s Secret has announced a major rebranding effort. The company is saying goodbye to Angels, its most iconic model who was once known for her feathered wings, lingerie, and jewels. Instead, they will introduce a new group of angels, including LGBTQ models and soccer star Megan Rapinoe. Regardless of how they are rebranded, they will remain a powerful force for women around the world. mwooyang
In addition to these complaints, Victoria’s Secret’s rebranding comes at a critical time for the company. While the brand is already renowned, its image has been negatively affected by promoting stereotypical images of thin women. The company agreed to rebrand after experiencing a poor revenue performance in 2019 and 2020. In its new campaign, the company will emphasize the diversity of women and will represent women of all sizes, from small to large.
Bottega Veneta’s creative director leaves
The departure of Daniel Lee as creative director at Bottega Veneta is a surprise to many. He joined the Italian luxury house in July 2018 and has since crafted the brand’s distinctive intrecciato woven bags and shoes. The creative director’s departure is a major blow to the brand, which is known for its wild footwear, including the controversial Puddle boots. Lee has helped elevate the brand, which was once staid and conservative, and earned the respect of well-dressed celebrities.
Lee was hired by Bottega Veneta last summer, but left the brand just three years later. The French designer was Raf Simons’ right hand at Calvin Klein 205W39NYC, where he worked with Pieter Mulier. He also held senior design positions at Celine, including at Maison Margiela Artisanal. This is the latest move by the Italian fashion house, which is already losing creative talent.
Ralph Lauren’s collaboration with Morehouse and Spelman
As part of the company’s ongoing commitment to diversity and inclusion, Ralph Lauren has expanded its relationship with Morehouse and Spelman Colleges, two historically Black liberal arts colleges. The collaboration between the two institutions resulted in a campaign that was the first of its kind, complete with an all-Black creative team. In an effort to pay homage to the colleges and their impact on American style, the two companies teamed up to design a capsule collection that would be perfect for both campus and formal events.
The collaboration between the schools was an homage to the students of these two historically black colleges, and it was the alumni who conceptualized the collection and designed it. Spelman’s “white attire ceremony” marks the college’s students’ induction, and the white patchwork wrap dresses in the Ralph Lauren collection pay homage to the iconic Morehouse blazer. The collaboration has been praised by some scholars, and will be available to the general public on March 29th.https://www.youtube.com/embed/T7bYSd7_QVA